This Europe-exclusive 33 HI is electric, featuring an all-leather purple and pink upper that echoes the brightest neon lights. They're unisex, making them perfect for all the material girls in your life—or any man who knows he's more than Kenough. The 33 HI "Neon Signs" is now available on our site.

The flagship Ewing Athletics shoe, the 33 HI is an exact retro of the 1990 original, and features a classic reversible ankle strap that can be worn on the front or back of the shoe, full nubuck upper and a full length PU midsole for cushioning and a rubber outsole.